CC4 – How To Say It

Project 4 in the Competent Communication Manual is “How To Say It”

4. How to Say It
Words are powerful. They convey your message and influence the audience and its perception of you. Word choice and arrangement need just as much attention as speech organisation and purpose. Select clear, accurate, descriptive and short words that best communicate your ideas and arrange them effectively and correctly. Every word should add value, meaning, and punch to the speech.
5 – 7 minutes
Select the right words and sentence structure to communicate your ideas clearly, accurately and vividly.
Use rhetorical devices to enhance and emphasise ideas.
Eliminate jargon and unnecessary words. Use correct grammar.