Everyone benefits from the ability to present a good public image. The projects in this manual cover preparing a speech that will generate a favourable attitude toward you and your product, company or service, presenting a positive image of yourself and your company or organisation on a radio talk show, persuading an audience to accept your viewpoint, addressing a hostile audience and communicating with the public during a crisis situation.
Public Relations
1. The Public Relations Speech
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Time:
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5-7 minutes
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Objectives:• Prepare a talk that will build goodwill for your organisation by supplying useful information of interest to the audience.
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2. Resources for Goodwill
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Time:
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8-10 minutes
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Objectives:• Research the operation and benefits of an organisation or company.• Prepare a talk designed to build goodwill toward it by presenting factual information.• Analyse the common interests of your audience and focus your presentation on those interests.• Effectively use at least one visual aid to enhance the audience’s understanding.
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3. The Persuasive Approach
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Time:
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8-10 minutes
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Objectives:• Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.• Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
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4. Speaking Under Fire
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Time:
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6-8 minutes, plus 8-10 minutes (Q&A)
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Objectives:• Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.• Conduct a question-and-answer period on the speech subject.
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5. The Media Speech
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Time:
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8-10 minutes, plus 30 seconds
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Objectives:• Write a speech script behalf of a social cause.• Using the script, present the speech to persuade a general television audience.
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